Outside Sales
Jelena was born and raised in Serbia before moving to the United States, where she built a career in sales and client-focused industries. With a background in business and marketing, she is passionate about creating meaningful connections and delivering exceptional experiences.
Along the way, she discovered microblading, a form of art that inspired her to become a tattoo artist. It’s a perfect blend of creativity and precision that allows her to empower others and bring out their confidence.
Outside of work, Jelena enjoys taking long walks, which give her space to reflect and recharge. She has always been drawn to light, both literally and metaphorically, as a symbol of hope, positivity, and vision. She believes that seeking the bright side of life illuminates the path forward and helps us grow, creating a life full of purpose and joy.
That same love for light— what it represents and how it transforms spaces and moods—naturally led her to the lighting industry. It feels like a full-circle moment: from always chasing the bright side to now helping others bring light into their lives, one space at a time.